Bad ass sexy medical clothing – forget dowdy old scrubs. Stitch Lab takes medical apparel to a whole new level. Our job was to create a brand story about their four tenants : fit, fashion, fabric and function. It was important to creative a narrative to show how the scrubs transition from work to play. We arrived at “Life | Twice” because the clothes have two lives, work and play – just like the people who wear them.
Branding, website design and development, photography, E-commerce shop.